What’s Life Got to Do With It?
Find out in our new original podcast with founder & CEO Helen Ornellas, available now on all major streaming platforms.
Latest Episode
Ep. 62 – How To Avoid The #1 Mistake When Outsourcing Marketing with Ann Bouchard
For some business owners, thinking about their company’s marketing feels a lot like stepping into a cluttered storage unit — they have no idea where to start, what to move first, or what will actually work.
In today’s episode, Ann Bouchard unravels the secrets and benefits of crafting simple, honest, and solid marketing strategies. Anne is the Founder and President of Bouchard Communications Group, a full-service marketing agency with over three decades of experience crafting customized and integrated marketing solutions.
Listen to episode 62 of On Life With Helen and learn more about the evolving world of marketing, what outsourcing your business’ marketing should look like, and how to define your brand’s unique value. Ann also shares real-world examples of how strategic marketing can take your business to the next level, talks about the intersection between PR and marketing, AI, how non-profits can increase their influence through customized marketing campaigns, and much more.
Previous Episodes
- All Episodes
- Executive Episodes

Ep. 43 – “What Keeps You Up At Night and More! with Trevor Patching”
In this episode, I’m joined by our monthly guest, Trevor Patching, to discuss the importance of covering and incentivizing those in foundational positions in our

Ep. 42 – “Disability Insurance And Income Protection with Dennis Carlson”
In this episode, we delve into the second part of our conversation about what is true and what is a myth about the reverse mortgages

Ep. 41 – “How To Maximize Reverse Mortgage Benefits with Mitchell Cooper”
In this episode, we delve into the second part of our conversation about what is true and what is a myth about the reverse mortgages

Ep. 40 – “8 Myths About Reverse Mortgages with Mitchell Cooper”
In this episode, I’m really excited to welcome Mitchell Cooper back to the show. Mitchell is a Certified Reverse Mortgage Professional at Mutual of Omaha

Ep. 39 – “A Room With A View, Please with Renée Balcom”
In this episode, I’m talking with Renée Balcom, Professional Healthcare Advocate, Founder and CEO of Renée & CO, Keynote Speaker, and Author. Today, Renée helps us

Ep. 38 – “Choose To Be Brave Every Single Day”
In this episode, I’m talking about the fears conquered, the accomplishments, the chances of being brave I didn’t waste in 2022, and my expectations and
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What to Expect as You Listen:
Expert Guidance
With over 20 years of experience, Helen brings her expert guidance directly to you with insider tips, industry trends and real-life stories. Get the scoop directly from the source on what matters most when it comes to protecting your health and wealth.
Enlightening Topics
Learn more about key topics that can impact your ability to get and keep coverage, from lifestyle choices to changes in plan availability and carrier requirements. Get the bigger picture in focus with outside-the-box thinking on how to look at your life through the lens of an agent.
Answers to Top Questions
Can I use my life insurance while I’m still alive? Should my young children be designated as sole beneficiaries? Why do I even need life insurance? Get answers to these and all your burning questions as we explore the most common questions asked by clients (and you!).
Special Guest Appearances
We know some really smart, and really helpful, people – get exclusive access to guest speakers from across the industry as they help educate and enlighten us on various topics related to health, wealth and overall financial management, for individuals and business owners alike.
Looking for Your Own Peace of Mind?
Get in touch today:
After twenty years in the life insurance industry, I still wake up every morning with the same passion to help people understand what will work best for them and their future.
Helen Ornellas