For some business owners, thinking about their company’s marketing feels a lot like stepping into a cluttered storage unit — they have no idea where to start, what to move first, or what will actually work.
In today’s episode, Ann Bouchard unravels the secrets and benefits of crafting simple, honest, and solid marketing strategies. Anne is the Founder and President of Bouchard Communications Group, a full-service marketing agency with over three decades of experience crafting customized and integrated marketing solutions.
Listen to episode 62 of On Life With Helen and learn more about the evolving world of marketing, what outsourcing your business’ marketing should look like, and how to define your brand’s unique value. Ann also shares real-world examples of how strategic marketing can take your business to the next level, talks about the intersection between PR and marketing, AI, how non-profits can increase their influence through customized marketing campaigns, and much more.